General Prime Burger
Launched in 2004, General Prime Burger was created with the proposal of transforming traditional burgers in actual gourmet recipes. With its own abattoir responsible for the production of burgers, the group has a complete structure that takes care of everything – from receiving raw materials and conserving them in special freezers, to preparing the food, always using prime ingredients – so that the meat is always fresh and delicious.
General Prime Burger also has a New Product Development Program that tests new products at each 3-month period, trying to include in the menu what the public likes the most. Burgers, sandwiches, pastas, salads and desserts that are constantly renewed and that attract a varied clientele, from different styles and ages.
Always growing, General Prime Burger has now three branches located in São Paulo, one in Campinas and one in Alphaville.
Faithful to this principle, the house has already won many prizes: was twice elected the best burger place in Brasil, by Prêmio Gula 2011 / 2006. In Revista Veja SP, it has won prizes for the best Milk Shake 2006 / 2007, Best Hot Dog 2006 / 2007, Best Cheese Pepperoni2006, Food Highlight 2006 / 2007 / 2008 / 2009;